We’ve all heard the term ‘SEO’ and the importance about climbing up google rankings but what are the real benefits of being on the coveted ‘page 1 of Google’ ?
Firstly lets clear up the differences between PPC and Organic SEO results. PPC (Paid Per Click advertising) are the first three results you will normally see when entering information on a page. The rest of the results are called ‘organic’ and these are none paid organically generated links based on large number of SEO factors – Google lists these organic results 10 returns at a time.
Findings from the online ad network Chitika show some surprising results from rank 1 through to 10.
Google Page 1 Organic Ranking Results
Below is a table showing the click thru rate (CTR) differences between positions 1 and 10
Organic ranking results via page
Below the table shows the differences page by page
[box type=”note_box” style=”” class=”box box_gray”]Bite size facts
• A website with the first position contributed to 33% of the search traffic
• Sites listed on the first Google search results page generate 92% of all traffic from an average search
• When moving from page one to two, the traffic dropped by 95%, and by 78% and 58% for the subsequent pages[/box]
Of course, achieving strong organic page listing is only one factor in the effective marketing of your brand, but effective SEO does play an important role in delivering your brand message to a wider audience.