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30 Tablet Usage Statistics

30 Tablet Usage Statistics

30 interesting statistics about tablets…

11% of adults already own a tablet computer of some sort.

Almost half of tablet users get news on their tablet every day.

Three-in-ten tablet users say they now spend more time consuming news than they did before purchasing their tablet.

77% of tablet owners use their tablets every day.

Tablet owners spend an average of 90 minutes on them per day.

53% of tablet users consume news on their tablet daily.

54% of tablet users send email on their tablet daily.

39% of tablet users use their tablets for social networking daily.

30% of tablet users use their tablets for gaming daily.

27% of tablet users use their tablets for reading books daily.

13% of tablet users use their tablets for watching movies and videos daily.

Tablet news users say they prefer tablets over traditional computers, print publications or television as a way to get quick news headlines and to read long-form pieces.

Approximately two-thirds of tablet users have a news app.

The majority, or 40%, of tablet news users say they get their news mainly through a tablet web browser (compared to a news app).

21% of tablet users get their news primarily through apps.

Just 14% of tablet news users have paid directly for content on their devices.

A large majority of those who haven’t paid for content are reluctant to do so, even if it’s the only way to get news from their favorite sources.

23% of tablet news users get digital access of some kind through a print newspaper or magazine subscription.

Of those tablet users who haven’t paid directly, just 21% say they would be willing to spend $5 per month if that were the only way to access their favorite source on the tablet.

Of those who have news apps, 83% say that being free or low cost was a major factor in their decision about what to download.

90% of app users went directly to the app of a specific news organization compared with 36% that went to some sort of aggregator app like Pulse.

81% of those who went through their browser accessed news headlines via a direct news website (compared with 68% who went through a search engine, and about a third 35% that went through a social network).

90% of tablet news users now consume news on the tablet that they used to access in other ways.

8 in 10 tablet news users say they now get news on their tablet that they used to get online from their laptop or desktop computer.

59% of tablet news users say the tablet replaces what they used to get from a print newspaper or magazine.

57% of tablet news users say the tablet takes the place of what they used to get from television news.

Nearly 9 in 10 (88%) of those who read long articles in the last seven days ended up reading articles they were not initially seeking out.

43% of tablet news users now spend more time getting the news than they did before they had their tablet.

85% of those who get news on their tablets said they had talked with someone about a long article they had read there.

41% of tablet news users say they share news through email or social networking at least sometimes.

Source: hubspot

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