With more than 1.79. billion active users per month, if used correctly, Facebook can do wonders for your business.
It’s a great tool for promoting your products or services, engaging with your customers, building relationships and a way of finding and bringing in new customers. Although it has so much potential, it’s also easy to get lost. In fact, a study by Social Media Examiner found that only 45% of businesses felt their efforts on Facebook were working.
Although there is a range of components and strategies to make your Facebook profile successful, here are a few quick things our digital agency in Leeds recommends you do to improve your profile…
Add a recognised profile picture
When searching for your company via Facebook, you want to use a profile image that is easily recognisable. Whether it be a company logo, or a headshot of yourself if you’re a freelancer, a recognisable logo that is associated with you is what will make someone like your page. It’s the first thing they see on your Facebook page – so choose wisely!
Add an engaging cover photo
Alongside your profile photo, you’ll also have to add an attractive cover photo. You cover photo sits at the top of your page and takes up a large proportion of your Facebook page, therefore this must be high-quality and engaging for your visitors. A blurry, unrelated image can easily turn potential customers and clients away.
For example, below is our digital agency in Leeds’s Facebook page. The first thing visitors see is bright, engaging photos and recognised branding.
Add a call to action
Your Facebook’s call to action is designed to bring businesses most important objective to the forefront of its page. There are several calls to actions available to use such as book now, contact us, sign up etc. It’s a simple but effective add-on, that redirects audiences on both mobile and desktop without the need for hyperlinks. It’s a great way to get visitors from your Facebook page to your website.
For our client, Hotel Indigo York, our digital agency in Leeds integrated a ‘book’ button that now pushes over 2/3 of their social referral traffic to their website.
Use the about section
The about section is the first-place visitors will look when trying to get more information about you. Ensure this section is fully optimised with a general description, company information, award wins or even your business story. By filling in this information, visitors will get a sense of who you are and what you do and decide if it’s relevant to them or not.
Pin important posts to the top
Sometimes, important posts can get lost in your timeline, that’s why this feature can be extremely handy for your Facebook page.
Research suggests, that people may only visit your Facebook page once – to decide if to like it or not. If they choose to like the page, then your posts will begin to appear in their newsfeed and they’ll interact and read your updates that way.
Therefore, ensure your most exciting, eye-catching or important update is pinned to the top of your page for it to gain more attention. This can be anything from new offers to upcoming events that you want individuals to know about.
For our client networx, our digital agency in Leeds regularly pins competitions to the top of their page, so that this is the first things that visitors see when they visit. By pinning competitions posts to the top, it gives them an incentive to stay and like the page.
Monitor and respond to comments
Facebook now gives you a percentage of how many messages you respond to and how quickly. After gaining a 90% response rate and a 15-minute average response time, Facebook will display the results and award you with a blue badge. This shows how active you are on social media and in turn, your business may appear more trustworthy to potential customers and clients.
Whilst it may not be necessary to respond to every single one, you should be monitoring the conversations happening, good or bad to help you respond accordingly. Social media pages may be one of the first things potential customers and clients look at, therefore showing you are quick to answer and value customers questions can make you seem more reliable as a business.
Punch creative is a full-service digital agency in Leeds which can help with all your social media needs. We also offer a range of other services such as web design, digital marketing and artworking. For more information regarding Facebook and our social media services, you can contact Punch Creative digital agency in Leeds on firstname.lastname@example.org