If creative design is the fun part, artworking is when
we get serious!
One of the things that sets Punch aside as a design studio is a equal focus on creative and artworking. There is little use producing the most creative design work if it will not print, or it is littered with technical mistakes. Nowadays we also take this approach when working on our web or digital projects, artworking is about making sure your work is technically correct.
Artworking is the art of cleaning up an idea and making it fit for purpose. It is not the glamour part of the job, but, done properly it is the part you (the client) will never need to know about.
However, it is the part you get to know about if a design is printed incorrectly, deadlines are missed and costs escalate.
Our artwork department is one of the main reasons why we work with our clients again and again.
• Brand continuity
• Creating a secure archive of your design work
• Campaign management
• How good artworking saves you time & money