Branding & Strategy
Designing a brand can’t be done as an afterthought –
not if you want an effective brand that is.
Often we see design projects where a brand spanking new website has been created, only to stick the old logo at the top, or worse, a new logo has quickly been created to fit the website design. For us, this is the tail wagging the dog.
Building a brand should be done in a logical order…like building a house.
Your foundations are your brand, and only when these are securely in place should you think of moving on to building the rest of your house.
Once your brand has been created it should be at the heart of everything you do. We don’t just mean your visual logo either, but every facet of your brand, from the visual elements (logo, font & images etc) to your key messages and tone of voice.
Put simply a brand should have all the traits of a real person, it should have a look, its own style, a voice and its own personality. If your brand does not have these distinguishing features then how could you expect people to recognise or remember your brand when they see it again?
We like to keep the key principles of our brand strategy work nice and simple and most important of all – memorable to the people that matter to you.
• Brand creation
• Rebranding or refreshing your brand
• The advantage of a strong brand
• Ongoing brand maintenance