Design for Print
Print is not dead, far from it.
Although we live in an ever more fast moving digital world, print still plays a lead role in any marketing portfolio.
People still like to see and feel a beautifully designed and printed brochure in their hands – this is something digital design can never replicate, and it is an amazingly effective way to introduce your products or services.
In our experience people are unlikely to trash a quality piece of print work.
Design for print is the traditional side of Punch. The side where we develop a brand image, beginning with the logo and develop that to include stationery and promotional print work.
We take pride in creating and developing a new brand, often producing brand guidelines to ensure ongoing design continuity for our clients. We also develop and maintain existing brands, often following established guidelines to ensure accurate brand application. Examples of this would be Hitachi, Life Fitness, Anchor Housing and The Yorkshire Building Society.
If you ask us a brand has to be built logically, like a house, beginning with the foundations first. The foundation of any brand is the logo. This has to be developed to ensure it will translate to print and digital media and stand the test of time.
This approach ensures the brands we build have a strong sense of continuity, so you recognise it across print, web and digital media. Consider the leading brands of the world, would you accept Nike or Coke using disjointed, incoherent branding from place to place? Or, would that begin to make you think again about the value of that brand, and question its integrity?
The same values can be applied for any brand, whether you have a billion dollar marketing budget or you operate on a local level – people still need to trust your brand to do business with you.
• Why a strong brand begins with print
• Brand consistency from print to web
• Design that creates the right impression for you
• Why a brand is much more than just a logo