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Engage

13 September, 2011 - Portfolio

engage mutual

“Punch delivered a concept that captured the link between Engage and Rugby League. That was key for this event to enable the Engage brand to resonate with our target audience. They developed this idea into a multi media campaign – including our showcase event billboards which helped to increase our brand presence as the main sponsor at the Grand Final at Old Trafford”
– James Ogden, Engage Sponsorship Executive

The total press campaign featured heavily at the headline event and also ran in the national media.

Engage Mutual Assurance sponsor the Rugby Super League and the Grand Final is their headline event. We submitted creative ideas for their press campaign to promote the event and as a result were delighted to be asked to work with Engage on this project. The total press campaign featured heavily at the headline event and also ran in the national media. Our concept had to be simple, impactful and resonate with Engage’s target audience.

Once our ideas were chosen Punch project managed the photo shoot, the creative direction of the campaign and the range of artwork that was required – from programme adverts to 52 sheet billboard posters !

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Client Brief;
Event specific creative campaign work for their headline sponsor event.

Creative Support;
Campaign creation, photography, creative copywriting, media advertising and event graphics.

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