Did you know that Google will start to prioritise websites that have security on their sites?
So what does that mean in layman’s terms? Well, it basically means that when you see a URL which has https in it rather than the normal http – the extra ‘s’ means the site is secure.
Google have said…
“Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Drive, for example, automatically have a secure connection to Google.
Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.
We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web”.
This means a big switch in terms of SEO, and you will see changes within page rankings start to happen over the next few months. If SEO is crucial for your business, you will need to purchase an SSL Certificate and update your website accordingly before Google decide to strengthen their https rank signal.
We are offering this SEO update at Punch so please get in touch today to get your site updated.