Effective illustration can be used to lift a piece of design work, deliver a marketing campaign or become central to a brand’s personality.
Some of the most memorable brands use character design as an integral part of their brand.
The advantage of using illustrative work in design is the opportunities are endless, we can create any scenario for you in a range of styles to work alongside our design work. It does not have to mean the creation of a character, illustration in design might also be a font or a way of applying a design style.
Often design work values the unusual to create a point of difference for a brand. More and more this is becoming an accepted form of marketing – whatever your product or services may be (consider Orange or Vauxhall). It can be a fun way to project your personality and carry a product message in a memorable way.
And frankly…we love doing it too!
• Effective use of illustration in design
• Brand development
• Making your message memorable