With over 6000 delegates and a further 300 exhibiting brands, The Pharmacy Show at the NEC in Birmingham is a major calendar event for MTS Medication Technologies. They are a client we have supported for over 2 years with brand management on a range of creative projects.
We were asked if we could design and build this years’ stand with the simple brief ‘Make us stand out from our competitors’.
With that in mind we set about coming up with a cost effective design that would fulfil both the brief and the budget. Exhibition space costs a fortune and this show was no exception, so it was vital every inch was utilised to its full potential.
We produced our initial concept as a wireframe drawing and got the green light to move to the planning stage. Next we produced a full colour 3D render of the stand allowing us to get a feel for what we had to work with and asses the flow of human traffic in and around the area. This would also become the bible for the finished item. The software allows us to generate a flat plan of the stand, showing every graphic required along with their respective dimensions. From here we create every panel, of which there was 72!
When managing a large scale exhibition stand, the devil is in the detail, but with all the legalities sorted, electrics planned, compressed air requested and access granted it’s showtime!
Our (very!) candid images and stop motion video from the day show how our design work moved from the drawing board to full scale realisation at the NEC. The finished installation drew crowds and allowed our client to project the correct brand image in front of their customers and make a statement to their industry peers.
STOP PRESS…STOP PRESS…STOP PRESS…STOP PRESS…STOP PRESS…STOP PRESS…STOP PRESS…STOP PRESS…
The stand provided the ideal environment for the MTS team at the NEC. The show was a great success and next year’s space is already reserved.