Symphony asked us to provide new creative design direction to their in-store POS graphics for their key kitchen and bathroom ranges. Their existing marketing material did not reflect the product experience so we created a suite of lifestyle statements using product imagery alongside lifestyle shots and leading statements to reflect the product experience rather than simply tell people what the product is. Our creative included consideration of design style, brand voice, lifestyle imagery and print format.
Following our design pitch we were asked to produce a full range of POS materials for their retail marketing support. The prototype designs were installed in their test retail showroom and their independent retails were invited along to experience it and provide feedback. This feedback was so positive that a full roll-out was agreed and our relationship is building from strength to strength as a key part of their retail sales strategy.
Client support includes:
September 18, 2017