Social Media Management
Social Media is a constantly developing way
to interact with people.
On a personal level it can be quite simple, a quick Facebook update about your tea followed by a status update when you get married, or dumped!
But how can a business use it for any real benefit?
Most people have their own take on this. For us, it is important to remember all business is different and therefore should use social media in different ways. There is no ideal approach to social media. People are constantly reinventing the rules for themselves so rather than try to recreate what has worked for others. Do what you are comfortable doing…
An effective tweet could reach out to a lot of people, and drive a lot of traffic back to your website. A lot of Facebook or Youtube views could allow you to quickly and cheaply release a new product to market. A content rich Pinterest page could show a potential client how creative your design agency is, and how exciting it could be to work with them.
Most of all, the key to it is in the title ‘Social Media’…be sociable and be interesting so people might take an interest in you. Be informative, helpful and insightful and most of all ‘tell don’t sell’ !