Understanding SEO can be vital for your business for increasing traffic and increasing your brand awareness. According to Vivial, 80% of a website’s traffic begins with a search query and that’s why search engine optimisation is more important than ever. Here are a few SEO tactics that will take you less than 30 minutes to get you started.
1. Including links to your older blog posts
If you have several blog posts on your site, then it might be a good idea to check there are internal links within the blog. There is a range of benefits for internal linking, which can help with your SEO. Here are just a few…
- It can reduce bounce rate as rather than leaving when users have or haven’t found what they are looking for, people have the option to visit other pages on your site.
- Internal links can also help spread link juice to other pages of your site. Link juice is the amount of positive ranking that a link passes from one page to the next and therefore, internal linking within blog posts can help you with this.
- Internal linking helps Google to determine the relationships between pages and its content.
2. Use long tail keywords
Long-tail keywords are keywords and phrases that are longer and more specific, than commonly searched keywords. Although they are less searched for terms, due to the specific nature, they usually have a high conversion value. In many cases, very specific searches are far more likely to convert into sales as users are serious about what they are looking for. Add these search terms into your content when you’ve got some time to spare as it’s much easier to rank for long tail keywords than it is for common words.
3. Get set up on google my business
Local SEO is important, especially, if you’re offering a service around the local area such as Leeds. Therefore, if you haven’t already, it might be a good idea to set up an account on Google My Business. Google My Business is a service from Google that allows users to find your business across search, maps and Google+. It’s free to set up and it’ll allow your business to appear in local search results. Even broad queries, with large volumes, are now showing local results, therefore it’s worth setting up as it’s something business owners can capitalise on.
4. Check your site’s mobile-friendliness
Another quick job you can do that can help your SEO is to check how mobile friendly your website is. We’ve talked about why it’s important to have a mobile-friendly website before and one of the main reasons is for SEO purposes. You can check how mobile friendly your website through Google’s Mobile-Friendly test. This test will take seconds and it shows you how Googlebot will see your page, rather than how mobile users might see it. This tool will quickly let you know if your site is mobile friendly or not. If the answer is no, then your site will be pushed down mobile search results in favour of similar pages that are mobile friendly. If this is the case, you might need help from our creative agency in Leeds, who can help with web issues.
5. Find broken links
Broken links can not only be problematic for users visiting your website, but it can also have a negative impact on your SEO. You can quickly identify these links with a broken link checker, which will bring up all the links on your website that are dead and lead to a 404 error page. Once you’ve identified the broken links, it’s best to take some time out to fix them.