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Soaked

Branding a product that will make a difference

Soaked

We were approached by Soaked who were in need of some brand support to raise awareness of their water-saving technology. This originally started out as website and sales support materials, but as the company grew, they required much more support, in the form of social media and digital marketing.

 

As a relatively new company, the main aim was to get the Soaked name out there, something which we fed into our strategic marketing recommendations.

 

Read on to see the brief, what we did and the results it delivered…

 

BRIEF

 

  • Raise awareness in key target markets
  • Build a following and presence on social media
  • Start a conversation around saving water
  • Promote the unique benefits of Soaked technology

 

STRATEGY

 

With the brief in mind, we recommended a multi-channel marketing approach, which involved a variety of tactics. This would not only give Soaked a strong brand presence but increase awareness and business objectives.

 

We proposed doing a series of thought-led blogs, along with social posts to position Soaked as an industry expert. These would incorporate keywords and phrases to help improve SEO and boost their Google search ranking.

 

To create a strong brand presence, our creative design team developed the Soaked brand, incorporating brand guidelines. All marketing materials would be coherent with these specific guidelines.

 

TACTICS

 

  • Creative design; print and digital materials
  • Content marketing; thought-led blogs
  • Brand development; incorporating brand guidelines
  • Social media marketing; organic messages across multiple social channels
  • Website design and build
  • Organic SEO to improve Google search ranking

 

RESULTS

 

  • A significant increase in the Twitter and LinkedIn following
  • Increase in social engagements; likes, comments and shares
  • Successfully created a website and creative materials in line with brand guidelines
  • Improved SEO by incorporating keywords into website copy and blogs

 

Supporting Soaked with multi-channel marketing was a success and achieved the objectives which were outlined in the initial brief. We look forward to delivering more together on strategic campaigns.

Date

March 20, 2019

Category

Creative, Digital, Web