Talasey Training Academy

We were approached by our client, Talasey Group who required a full-service marketing campaign to promote their new training facility, Talasey Training Academy (TTA).

A new venture for the company, the TTA is an extension of the company’s commitment to the landscaping industry. With a range of City & Guilds accredited courses designed for everyone in the industry, the facility enables participants to upskill, build their knowledge and learn how to get the most out of landscaping materials.

The main campaign objective was to ‘create some noise’ by building awareness in key target markets. We proposed a strategic marketing campaign, comprising a range of activities, to help boost awareness and get the TTA name out there. This included; creative design, branding, website development, social media and PR work.

Read on to see the brief, what we did and the results it delivered…

BRIEF

• Raise awareness and exposure in key target markets
• Create some noise with effective social and PR activities
• Promote the USPs of the training academy
• Start a conversation around landscaping training

STRATEGY

A new venture for Talasey Group, it was vital that our campaign engaged key industry professionals, and raised awareness of the TTA. To achieve this, we proposed a strong PR and social media campaign, which involved; strategic messages, teasers and paid advertising. In addition, we would utilise our relationships with trade publications to secure a range of print and digital editorial.

In terms of design, we proposed branding and collateral which was in line with Talasey Group’s specific brand guidelines. This would not only give the TTA a strong brand presence but increase exposure and enable them to achieve their specific objectives.

To give Talasey Training Academy its own identity, we designed and built a stand-alone website, with SEO optimised web copy to improve its Google Search Ranking.

TACTICS

• Brand development
• Creative design; print and digital materials
• Online and print Prospectus; outlining each training course
• Social media; organic and paid campaigns
• PR; print and digital editorial
• Website design and build
• Email campaign; target at key markets

RESULTS

• A significant amount of traffic generated in the first month of the website launch
• Paid social campaigns achieved over 3,000 click links and 300,000 impressions
• PR coverage in leading trade titles, including; Pro Landscaper, BMN, BMJ and Horticulture Week
• Positive feedback in regards to the creative and website design

Our work on Talasey Training Academy has delivered some fantastic results, coverage and feedback. The launch of the academy was a real hit with industry professionals and has received a plethora of positive delegate reviews since opening. We are looking forward to continued work with Talasey Group across all areas of our business.