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The Grand Hotel & Spa

Social media for a luxury hotel brand

The Grand Hotel & Spa

The Grand Hotel and Spa is York’s first five-star hotel and the only AA five-star rated hotel in Yorkshire. The stunning building was first constructed in 1906 as a ‘Palace of Business’, but, today it is the region’s leading luxury hotel and multi-award winner.


We were approached by The Grand to provide engaging and relevant content for their Facebook, Twitter and Instagram. We created a monthly content calendar aligned with the brand’s own sales plan, to showcase everything that the Grand offers as a five-star establishment. We optimised these selling points, grew their audience and increased traffic to the website. Our work includes social advertisement across Facebook and Instagram, creating relevant, engaging and shareable content and working with The Grand on a content plan to demonstrate their key values.


Client support includes:

  • Social media marketing
  • Content management
  • Social media advertisement
  • Blog Writing
  • Organic and paid SEO
  • Email marketing

September 20, 2017